Adidas ReBrand Project
A Satirical look at the adidas football brand under a quick microscope to come up with a few alternative brand directions for the future and to observe briefly where sports lifestyle is heading with Nike and Adidas. Sports apparel should follow the form of the human body. we are not machines.we have organic form, biomechanical functions within many lifestyle & sporting environmentswhich call on brands to understand our journeywithin sports lifestyle.
